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How to Apply Product Management in a Mid Size Enterprise to Drive Digital Transformation

The demand for new technology continues to grow in an ever-evolving business landscape. Organisations must rethink how to deliver customer value to gain a competitive edge.

"Top-performing CIOs are adopting a product-centric delivery approach to improve business alignment, delivery speed and agility."

"Resource-constrained midsize enterprises struggle to adopt product management, which can hinder their delivery of digital initiatives. MSE CIOs can benefit from a product management approach by using a hybrid model that focuses on a few products, combined with flexible product teams."

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Gartner, How to Apply Product Management in a Mid Size Enterprise to Drive Digital Transformation, Roger Caleya, 31 January 2023.
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